Virgin Produced serves as the film and television development, packaging and production arm of the Virgin Group. Led by co-founders, CEO Jason Felts and CCO Justin Berfield, Virgin Produced is breaking the corrosive mold of Old Hollywood by providing a collaborative environment that embraces talent so they can best create and inspire. With an equal focus on television and film, Virgin Produced in its inaugural year gained swift traction on the film front with their multi-year first look deal with Relativity Media, claiming two back to back #1 box-office successes with LIMITLESS and IMMORTALS. Unique only to Virgin Produced, its content is cross -marketed to consumers across the brand's transportation, mobile, health club, hotel, retail, and social media platforms which allows Virgin Produced to reach up to 60 million loyal Virgin brand fans worldwide. Virgin Produced also has a multi-year first look deal with Entertainment One for all scripted television development. In April 2012, Virgin Produced launched its own television network onboard its sister airline Virgin America with the very accurate tagline: Your Cure for Boredom. Virgin Produced's upcoming film releases include The Farrelly Bros' raunchy laffer, MOVIE 43 and 21 & OVER directed by Lucas & Moore (The Hangover).